Brand Guide

Writing Style Guidelines

Brand References

Use the below guidelines when writing about GPEC as an organization.

• Always use “the Greater Phoenix Economic Council (GPEC)” on first mention.
• Use “GPEC” on second and repeating mentions
• Never use “the GPEC”

Regional References

Use the framework outlined below when writing about GPEC’s work or regional developments.

• Always use “Greater Phoenix,” unless referring directly to the city of Phoenix.
• Never refer to “Greater Phoenix” as “Phoenix”
  • One of the member communities is the City of Phoenix
  • “Greater Phoenix” is the region that encompasses the 22 member communities
• Use Maricopa County or Pinal County if referring to them separately; if together, “county” should be lowercase
  • GPEC works with 22 member communities (cities and towns) and Maricopa and Pinal counties
• Always use “region” only by itself. Never “the Greater Phoenix region”
• Never “T/the Greater Phoenix,” “Greater Phoenix Area,” or “Valley”

Personnel References

Follow current AP Style when referring to individual personnel.

• Always capitalize a person’s title when placed before their name
  • Example: “The President & CEO of the Greater Phoenix Economic Council, Chris Camacho, says Greater Phoenix has 22 member cities and towns.”
• Never capitalize titles after names
  • Example: “Martha Miner, GPEC’s vice president of human resources, says Greater Phoenix is the best place to live and work.”