Greater Phoenix Economic Council launches California campaign to attract high-tech companies

Published: 06/08/2019
Updated: 02/28/2022

See media coverage of the #CAstruggles campaign:

The exodus from California is real and Greater Phoenix Economic Council (GPEC) is tackling the root cause of this outmigration with the launch of its latest campaign, #CAstruggles.

Today, California technology, corporate services, and manufacturing enterprises now comprise one third of the 300+ companies evaluating Greater Phoenix. This surge of interest in our market is spurred by two emerging trends in California beyond taxes and regulatory burdens: the spiraling cost of living is driving employees to place pressure on the C-suite for alternative location options, and VC/PE investors are being forced to reevaluate portfolio cost structures and reduce exposure to rising overhead. Financial success and financial health are now at odds in California.

GPEC has supported the expansion and relocation of more than 200 California companies to Greater Phoenix, including Charles Schwab, Yelp, Weebly, Silicon Valley Bank, Amazon, Gainsight and DoubleDutch.

To amplify the #CAstruggles message and intent beyond traditional media, GPEC is custom-wrapping 24 vehicles with a call-to-action to visit TimeToGetOut.io, a website that introduces Greater Phoenix as a location of choice for business and individuals. GPEC is promoting the region’s world class talent, open and inclusive community, modern infrastructure, affordability and civic leadership during the campaign.

In a light-hearted moment, GPEC created the @CAstruggles Twitter handle to capture the sentiments from everyday Californians. In fewer than six weeks, the account reached more than 13K followers and is growing rapidly.

The media has taken notice of the #CAstruggles campaign resulting in the Greater Phoenix story being covered in more than 60 articles across 27 publications, generating more than 2 BILLION impressions – and counting.

Over the next 12-weeks, these mobile billboards will flood major Silicon Valley corridors along predetermined routes.

The first vehicle hits the streets on Tuesday, June 11.